{"id":4414,"date":"2024-10-15T14:54:41","date_gmt":"2024-10-15T14:54:41","guid":{"rendered":"https:\/\/songkhlacreativecityinitiative.com\/?p=4414"},"modified":"2024-10-15T14:59:23","modified_gmt":"2024-10-15T14:59:23","slug":"gi-geographical-indications","status":"publish","type":"post","link":"https:\/\/songkhlacreativecityinitiative.com\/en\/gi-geographical-indications\/","title":{"rendered":"GI (Geographical Indications)"},"content":{"rendered":"

More than just good branding? <\/strong><\/strong><\/p>\n\n\n\n

\u201cThis is an outstanding thing from the province. I\u2019ve grown this fruit before. This menu must come from this community, it\u2019s authentic\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

We have probably heard this type of conversation many times when discussing specialty, identity, and \u201coutstanding\u201d local produce and products, but the meaning is deeper than simply catchy, easy-to-say branding to promote sales and purchases.<\/p>\n\n\n\n

The question is, who defines \u201coutstanding\u201d, and what makes something outstanding?<\/p>\n\n\n\n

The Key Words \u0e08\u0e36\u0e07\u0e2d\u0e22\u0e32\u0e01\u0e0a\u0e27\u0e19\u0e17\u0e38\u0e01\u0e17\u0e48\u0e32\u0e19\u0e22\u0e49\u0e2d\u0e19\u0e01\u0e31\u0e1a\u0e44\u0e1b\u0e17\u0e33\u0e04\u0e27\u0e32\u0e21\u0e23\u0e39\u0e49\u0e08\u0e31\u0e01 \u2018GI (Geographical Indications) \u0e2a\u0e34\u0e48\u0e07\u0e1a\u0e48\u0e07\u0e0a\u0e35\u0e49\u0e17\u0e32\u0e07\u0e20\u0e39\u0e21\u0e34\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e4c\u2019 \u0e17\u0e35\u0e48\u0e2b\u0e19\u0e48\u0e27\u0e22\u0e07\u0e32\u0e19\u0e17\u0e31\u0e49\u0e07\u0e23\u0e31\u0e10\u0e41\u0e25\u0e30\u0e40\u0e2d\u0e01\u0e0a\u0e19\u0e19\u0e34\u0e22\u0e32\u0e21\u0e43\u0e0a\u0e49\u0e19\u0e33\u0e21\u0e32\u0e2d\u0e49\u0e32\u0e07\u0e2d\u0e34\u0e07\u0e01\u0e33\u0e01\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e40\u0e1b\u0e47\u0e19 \u2018\u0e02\u0e2d\u0e07\u0e14\u0e35\u2019 \u0e17\u0e35\u0e48\u0e04\u0e19\u0e44\u0e17\u0e22\u0e04\u0e38\u0e49\u0e19\u0e2b\u0e39 \u0e41\u0e25\u0e30\u0e22\u0e2d\u0e21\u0e23\u0e31\u0e1a \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e01\u0e31\u0e1a\u0e2d\u0e22\u0e32\u0e01\u0e0a\u0e27\u0e19\u0e04\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e16\u0e36\u0e07\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e47\u0e19 \u2018\u0e02\u0e2d\u0e07\u0e14\u0e35\u2019 \u0e41\u0e25\u0e30\u0e40\u0e1b\u0e47\u0e19\u0e02\u0e2d\u0e07\u0e14\u0e35\u0e41\u0e25\u0e49\u0e27\u0e08\u0e30\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23? \u0e44\u0e1b\u0e44\u0e2b\u0e19? \u0e2b\u0e23\u0e37\u0e2d\u0e2d\u0e35\u0e01\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e41\u0e17\u0e49\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e1a\u0e2d\u0e01\u0e27\u0e48\u0e32\u0e40\u0e1b\u0e47\u0e19 \u2018\u0e02\u0e2d\u0e07\u0e14\u0e35\u2019 \u0e04\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e1a\u0e2d\u0e01\u0e43\u0e1a\u0e49\u0e27\u0e48\u0e32\u0e40\u0e23\u0e32\u0e04\u0e27\u0e23\u0e14\u0e39\u0e41\u0e25 \u2018\u0e02\u0e2d\u0e07\u0e14\u0e35\u2019 \u0e19\u0e31\u0e49\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23?<\/p>\n\n\n\n

GI (Geographical Indications)<\/p>\n\n\n\n

The concept of GI was first developed at the Paris Convention for the Protection of Industrial Property, signed by numerous countries in Paris, France, on 20th March 1883. Initially, the convention used indications of sources and appellations of origin as primary issues to consider when discussing the protection of industrial property. Subsequently, the definition was expanded and clearly defined within GI: Geographical Indications in the Lisbon Agreement in 1958 and Trade-Related Aspects of Intellectual Property (TRIPS) Agreement, stipulating that WTO member standards prioritize protection of GI products.<\/p>\n\n\n\n

Thailand joined the World Intellectual Property Organization (WIPO) in 1989, an international organization under the United Nations, responsible for international agreements pertaining to intellectual property issues, such as patents, trademarks, copyrights, industrial designs, and GIs (Geographical Indications).<\/p>\n\n\n\n

Decades later, the concept of GI was introduced into our national legislation via 4 main laws: Criminal Code Section 271, Consumer Protection Act BE 2522 amended BE 2541 in Section 21, Trademark Law \u2013 Trademark Act BE 2534 amended BE 2543, and the Geographical Indication Protection Act BE 2546.<\/p>\n\n\n\n

The last stated Act defines \u201cGeographical Indication\u201d as \u201ca name, symbol or other object used to refer to or represent a geographical origin, indicating that goods from that geographical origin possess the quality, reputation or characteristics specific to that geographical origin\u201d.<\/p>\n\n\n\n

___<\/p>\n\n\n\n

Having read this far, many people may be wondering where the marketing value and branding of GI in our country comes from. This first issue concerns the \u2018definition of locality\u2019, that we often raise as the storytelling behind outstanding products. In terms of marketing, GI is not easy to obtain, and must be registered with the government via a registration request with the Department of Intellectual Property, with stages of careful consideration and verification of documents. Once registered, GI status can be utilized. However, it is limited to local producers and traders related to that product. To be used by anyone else is a criminal offence. For example, salted eggs produced in Bangkok cannot be advertised with the words \u201cChaiya salted eggs\u201d or even \u201cChaiya salted eggs recipe\u201d. Advertising as such to mislead customers is considered a crime.<\/p>\n\n\n\n

___<\/p>\n\n\n\n

Registration of GI produce and products thus includes both dimensions of local value and legal protection. The main idea is to maintain the value of identity as connected to locality, protect entrepreneurs and related communities, and protect such assets so as to maintain their value.<\/p>\n\n\n\n

Apart from asking which \u2018outstanding things in our country\u2019 should be identified for registration, and it is not certain that all items intended to be presented will be registered, an interesting question for further consideration is how to make local areas, private sectors, and local people helping to promote outstanding things more prominent to both outsiders and insiders, and how to pass on this knowledge from generation to generation, \nin order to make GI about more than simply branding and reputation, but a developmental milestone in which all parties participate and achieve collaboratively.<\/p>","protected":false},"excerpt":{"rendered":"

\u0e17\u0e35\u0e48\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32 Branding \u0e02\u0e2d\u0e07\u0e14\u0e35? \u201c\u0e2d\u0e31\u0e19\u0e19\u0e35\u0e49\u0e02\u0e2d\u0e07\u0e14\u0e35\u0e08\u0e31\u0e07\u0e2b\u0e27\u0e31\u0e14\u0e19\u0e31\u0e49\u0e19 \u0e1c\u0e25\u0e44\u0e21\u0e49\u0e19\u0e35\u0e49\u0e09\u0e31\u0e19\u0e1b\u0e25\u0e39\u0e01\u0e21\u0e32\u0e01\u0e48\u0e2d\u0e19 \u0e40\u0e21\u0e19\u0e39\u0e19\u0e35\u0e49\u0e15\u0e49\u0e2d\u0e07\u0e0a\u0e38\u0e21\u0e0a\u0e19\u0e19\u0e35\u0e49\u0e2a\u0e34\u0e02\u0e2d\u0e07\u0e41\u0e17\u0e23\u0e48\u201d \u0e40\u0e23\u0e32\u0e04\u0e07\u0e40\u0e04\u0e22\u0e44\u0e14\u0e49\u0e22\u0e34\u0e19\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e04\u0e2a\u0e19\u0e17\u0e19\u0e32\u0e41\u0e1a\u0e1a\u0e19\u0e35\u0e49\u0e01\u0e31\u0e19\u0e1a\u0e48\u0e2d\u0e22\u0e46 \u0e40\u0e21\u0e37\u0e48\u0e2d\u0e1e\u0e39\u0e14\u0e16\u0e36\u0e07\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e34\u0e40\u0e28\u0e29 \u0e2d\u0e31\u0e15\u0e25\u0e31\u0e01\u0e29\u0e13\u0e4c \u0e2b\u0e23\u0e37\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e40\u0e1b\u0e47\u0e19 \u2018\u0e02\u0e2d\u0e07\u0e14\u0e35\u2019 \u0e02\u0e2d\u0e07\u0e1c\u0e25\u0e1c\u0e25\u0e34\u0e15 \u0e41\u0e25\u0e30\u0e1c\u0e25\u0e34\u0e15\u0e20\u0e31\u0e13\u0e11\u0e4c\u0e1b\u0e23\u0e30\u0e08\u0e33\u0e17\u0e49\u0e2d\u0e07\u0e16\u0e34\u0e48\u0e19 \u0e41\u0e15\u0e48\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e47\u0e19 Branding \u0e17\u0e35\u0e48\u0e15\u0e34\u0e14\u0e2b\u0e39 \u0e04\u0e25\u0e48\u0e2d\u0e07\u0e1b\u0e32\u0e01 \u0e41\u0e25\u0e30\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e0b\u0e37\u0e49\u0e2d\u0e07\u0e48\u0e32\u0e22\u0e02\u0e32\u0e22\u0e04\u0e25\u0e48\u0e2d\u0e07 \u0e02\u0e49\u0e2d\u0e15\u0e49\u0e2d\u0e07\u0e2a\u0e07\u0e2a\u0e31\u0e22\u0e04\u0e37\u0e2d \u0e01\u0e32\u0e23\u0e19\u0e34\u0e22\u0e32\u0e21 \u2018\u0e02\u0e2d\u0e07\u0e14\u0e35\u2019 \u0e19\u0e35\u0e48\u0e43\u0e04\u0e23? \u0e01\u0e31\u0e19\u0e19\u0e30\u0e40\u0e1b\u0e47\u0e19\u0e04\u0e19\u0e19\u0e34\u0e22\u0e32\u0e21 \u0e41\u0e25\u0e30\u0e17\u0e35\u0e48\u0e27\u0e48\u0e32\u0e14\u0e35\u0e19\u0e31\u0e49\u0e19 \u0e14\u0e35\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23? The Key Words \u0e08\u0e36\u0e07\u0e2d\u0e22\u0e32\u0e01\u0e0a\u0e27\u0e19\u0e17\u0e38\u0e01\u0e17\u0e48\u0e32\u0e19\u0e22\u0e49\u0e2d\u0e19\u0e01\u0e31\u0e1a\u0e44\u0e1b\u0e17\u0e33\u0e04\u0e27\u0e32\u0e21\u0e23\u0e39\u0e49\u0e08\u0e31\u0e01 \u2018GI (Geographical Indications) \u0e2a\u0e34\u0e48\u0e07\u0e1a\u0e48\u0e07\u0e0a\u0e35\u0e49\u0e17\u0e32\u0e07\u0e20\u0e39\u0e21\u0e34\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e4c\u2019 \u0e17\u0e35\u0e48\u0e2b\u0e19\u0e48\u0e27\u0e22\u0e07\u0e32\u0e19\u0e17\u0e31\u0e49\u0e07\u0e23\u0e31\u0e10\u0e41\u0e25\u0e30\u0e40\u0e2d\u0e01\u0e0a\u0e19\u0e19\u0e34\u0e22\u0e32\u0e21\u0e43\u0e0a\u0e49\u0e19\u0e33\u0e21\u0e32\u0e2d\u0e49\u0e32\u0e07\u0e2d\u0e34\u0e07\u0e01\u0e33\u0e01\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e40\u0e1b\u0e47\u0e19 \u2018\u0e02\u0e2d\u0e07\u0e14\u0e35\u2019 \u0e17\u0e35\u0e48\u0e04\u0e19\u0e44\u0e17\u0e22\u0e04\u0e38\u0e49\u0e19\u0e2b\u0e39 \u0e41\u0e25\u0e30\u0e22\u0e2d\u0e21\u0e23\u0e31\u0e1a \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e01\u0e31\u0e1a\u0e2d\u0e22\u0e32\u0e01\u0e0a\u0e27\u0e19\u0e04\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e16\u0e36\u0e07\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e47\u0e19 \u2018\u0e02\u0e2d\u0e07\u0e14\u0e35\u2019 \u0e41\u0e25\u0e30\u0e40\u0e1b\u0e47\u0e19\u0e02\u0e2d\u0e07\u0e14\u0e35\u0e41\u0e25\u0e49\u0e27\u0e08\u0e30\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23? \u0e44\u0e1b\u0e44\u0e2b\u0e19? \u0e2b\u0e23\u0e37\u0e2d\u0e2d\u0e35\u0e01\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e41\u0e17\u0e49\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e1a\u0e2d\u0e01\u0e27\u0e48\u0e32\u0e40\u0e1b\u0e47\u0e19 \u2018\u0e02\u0e2d\u0e07\u0e14\u0e35\u2019 \u0e04\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e1a\u0e2d\u0e01\u0e43\u0e1a\u0e49\u0e27\u0e48\u0e32\u0e40\u0e23\u0e32\u0e04\u0e27\u0e23\u0e14\u0e39\u0e41\u0e25 \u2018\u0e02\u0e2d\u0e07\u0e14\u0e35\u2019 \u0e19\u0e31\u0e49\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23? GI (Geographical Indications) \u0e2a\u0e34\u0e48\u0e07\u0e1a\u0e48\u0e07\u0e0a\u0e35\u0e49\u0e17\u0e32\u0e07\u0e20\u0e39\u0e21\u0e34\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e4c \u0e41\u0e19\u0e27\u0e04\u0e34\u0e14 GI \u0e16\u0e39\u0e01\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e02\u0e36\u0e49\u0e19\u0e04\u0e23\u0e31\u0e49\u0e07\u0e41\u0e23\u0e01\u0e43\u0e19\u0e2d\u0e19\u0e38\u0e2a\u0e31\u0e0d\u0e0d\u0e32\u0e01\u0e23\u0e38\u0e07\u0e1b\u0e32\u0e23\u0e35\u0e2a Paris Convention […]<\/p>","protected":false},"author":2,"featured_media":4418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-4414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronomy"],"_links":{"self":[{"href":"https:\/\/songkhlacreativecityinitiative.com\/en\/wp-json\/wp\/v2\/posts\/4414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/songkhlacreativecityinitiative.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/songkhlacreativecityinitiative.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/songkhlacreativecityinitiative.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/songkhlacreativecityinitiative.com\/en\/wp-json\/wp\/v2\/comments?post=4414"}],"version-history":[{"count":2,"href":"https:\/\/songkhlacreativecityinitiative.com\/en\/wp-json\/wp\/v2\/posts\/4414\/revisions"}],"predecessor-version":[{"id":4417,"href":"https:\/\/songkhlacreativecityinitiative.com\/en\/wp-json\/wp\/v2\/posts\/4414\/revisions\/4417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/songkhlacreativecityinitiative.com\/en\/wp-json\/wp\/v2\/media\/4418"}],"wp:attachment":[{"href":"https:\/\/songkhlacreativecityinitiative.com\/en\/wp-json\/wp\/v2\/media?parent=4414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/songkhlacreativecityinitiative.com\/en\/wp-json\/wp\/v2\/categories?post=4414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/songkhlacreativecityinitiative.com\/en\/wp-json\/wp\/v2\/tags?post=4414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}